Almost anyone who has an email address has probably received some form of marketing via email. Companies reach out to current, as well as potential, customers by sending messages via email. If marketing with email is something you think could be useful to your business, keep reading for great ideas.
Try using A/B testing on your subject lines. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. This can help you see which subject lines cause readers to open your messages and which get ignored.
It is advisable to get permission from customers before contacting them by email. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Give your subscribers special articles, things they may not find on your website. Also give them deals on whatever products and services you sell. Make sure to send emails even when you aren’t selling anything, like during holidays.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.
Do not ever send emails to your customers more than one time per week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
With any marketing via email materials, limit the use of graphics. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
You marketing with email program will be more effective if you offer your customers many options. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. Giving your customers more control over the process will make them more comfortable.
E-mail marketing is very common, everyone has seen an marketing with email message. It’s pretty much a way for a company to market to its customers using email messages. If used properly, this can be a very effective marketing strategy and you can do this easily if you apply the tips that you have read today.